Mom Launch Campaign
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The Mom acquisition campaign was a new adventure for TV Land. It's the first acquisition where the show is still creating new episodes. We were able to take advantage of this by recording scripted lines with the main talent Anna Faris & Allison Janney on green screen. This campaign was a huge success for TV Land. Mom blended in perfectly with the channel, bringing in stellar ratings during the ideal 10pm time slot. |
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Post Launch
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